Senior Director - Club Membership - The Chase - Leesburg, VA

Company: PM Hotel Group
Location: Leesburg
Posted on: February 12, 2025

Job Description:

Senior Director - Club Membership - The Chase - Leesburg, VAJob Category: Sales & MarketingRequisition Number: MEMBE015696

• Posted: January 29, 2025
• Full-Time
• On-siteLocationsHotel Burg208 S King StLeesburg, VA 20175, USAWe're looking for an experienced Membership Director who will be responsible for driving membership growth, retention, and engagement at the private club. This role involves developing and executing strategic initiatives to attract new members, enhancing member satisfaction, and fostering a vibrant community within the club. The ideal candidate will have exceptional communication skills, a strong sales acumen, and the ability to build lasting relationships with current and prospective members.This individual will reside in the Leesburg, VA area. This is a full-time, onsite, exempt position that reports to the Area General Manager.Who We Are
  • Passionate - about hospitality and fostering an environment where associates will thrive.
  • Culture driven - dedicated to respect, teamwork, an entrepreneurial spirit, and the drive to succeed.
  • Unique - we encourage our associates to express themselves and their individual talents. We celebrate diversity and are committed to equity and inclusion.
  • Innovators - we are a lifestyle hotel management company that is constantly evolving. We are open-minded individuals who embrace change.
  • A brand-new hotel with the opportunity to build something from the ground up.
  • A growing team looking to expand with authentic and genuine individuals who recognize the importance of team engagement.
  • A company that has a culture of promoting from within.
  • Recognized as a Top Workplace in The Washington Post and Philadelphia Inquirer.What You Will Be Doing
    • Develop and implement strategic membership outreach plans to attract new members.
    • Identify and target prospective members through networking, outreach, and community engagement; attend local events in the area keeping a finger on the pulse as to what is relevant to the club's target market.
    • Conduct tour introductions for potential members and new members, highlighting the club's amenities, services, and unique offerings.
    • Track and report on membership sales and growth metrics to ownership and operations.
    • Create and maintain membership acceptance calendar in line with ownership's financial objectives.
    • Manage oversight of member intakes and waitlist.
    • Update ownership and operations on membership growth strategies and reports based on the current landscape and evolving needs of the club.
    • Act as the in-house expert in the club's CRM, i.e. Peoplevine, along with the Membership Coordinator.
    • Create and execute member retention strategies, including personalized engagement plans and feedback mechanisms.
    • Train and update FOH staff on membership specifics, activations, and events.
    • Partner with operations to organize and oversee member events, social gatherings, and activities to foster community and enhance the member experience.
    • Serve as the primary point of contact for members, addressing inquiries, concerns, and requests in a timely and professional manner.
    • Develop and manage member communication channels, including newsletters, emails, and social media.
    • Work with operations to create systems for logging member food & beverage preferences.
    • Manage protocol for suspending and revoking memberships.
    • Work closely with other department heads (e.g., F&B, Events, Marketing) to ensure a seamless member experience.
    • Oversee Membership Coordinator on all administrative matters.
    • Provide leadership and support to membership staff, including recruitment, training, and performance management.
    • Collaborate with owners and operations to align membership goals with the club's overall mission and vision.
    • Develop and manage the membership department's budget, ensuring financial targets are met or exceeded; working closely with finance team to ensure CRM reports accurately reflect membership financial data.
    • Monitor and report on membership revenue, dues, and fees, making recommendations for pricing strategies and adjustments as needed.
    • Handle membership billing, renewals, and cancellations, ensuring accuracy and timeliness.
    • Track and present data on membership demographics and develop strategies to achieve a well-balanced member mix.
    • Work with in house counsel on any necessary changes for amendments to Membership Terms + Conditions and/or House Rules.What We're Looking For
      • Minimum of 5 years of experience in membership sales or management, preferably within a private club, luxury resort, or hospitality setting.
      • Proven track record of achieving membership or sales growth and retention goals.
      • Strong sales and marketing acumen with a customer-focused approach.
      • Exceptional interpersonal and communication skills, both written and verbal.
      • Ability to build and maintain relationships with high-net-worth individuals.
      • Leadership and team management experience.
      • Proficiency in CRM systems, membership management software, and Microsoft Office Suite.
      • Ability to work flexible hours, including evenings and weekends, as required by club events and member needs.What's In It for You
        • Competitive compensation package and incentive plan.
        • Generous health, dental and vision insurance, plus 401K.
        • Comprehensive onboarding and training plan to set you up for success.
        • Coaching, feedback, and mentorship to develop yourself and your team.
        • Personalized development plan to fit your individual role and career goals.
        • Leadership courses to improve your personal and interpersonal effectiveness.
        • Monthly fitness and transportation credits.
        • Unlimited PTO and 9 paid holidays.
        • Opportunities to volunteer and give back to our local communities.
        • Tuition reimbursement opportunities - when you grow, we grow!Non-Negotiables (Our Core Values)
          • SERVE OTHERS.
          • LIVE 360.
          • BUILD A POSITIVE TEAM.
          • COMMUNICATE.
          • BE WILDLY PASSIONATE.
          • TAKE OWNERSHIP.
          • LEARN + INNOVATE.
          • EMBRACE CHANGE.As part of an organizational culture that embraces change and progress, this job description does not seek to limit the tasks and responsibilities of the position. Rather, it acts as a springboard for future career and personal development within the property team and entire Modus Hotels' community.We are an equal opportunity employer. We actively respect the right of any qualified individual who performs to Modus standards to work. Discrimination based on gender, age, race, religion, national origin, marital status, sexual orientation, disability, or any other characteristic not related.This description is subject to change, at the sole discretion of the Company, and in no way creates an employment contract, implied or otherwise; each associate remains, at all times, an "at will" associate.
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Keywords: PM Hotel Group, Leesburg , Senior Director - Club Membership - The Chase - Leesburg, VA, Executive , Leesburg, Virginia